Embracing Te Ao Māori

This week, New Zealand celebrates Te Wiki o te Reo Māori—Māori Language Week. The 2024 theme, ‘Ake ake ake – A Forever Language’, speaks to the strength, adaptability, and lasting presence of te reo Māori and reflects New Zealanders' commitment to preserving it for generations to come.

For newcomers to New Zealand, understanding te reo—and te ao Māori (the Māori worldview)—isn’t just a good idea; it’s essential to understanding and therefore embracing the identity of our country. 

What is Te Ao Māori?
At its core, te ao Māori is the Māori way of seeing, understanding and engaging with the world. It encompasses a unique set of values, beliefs, and practices that guide Māori perspectives on life, relationships, and the environment. 

From the language to the customs and the deep connection to our natural environment (including the land), te ao Māori offers a distinct and enriching perspective on life in Aotearoa New Zealand.

The Role of Language
Te reo Māori; is at the heart of the culture, carrying not just words but stories, values, and history. It’s more than just a means of communication; it’s a taonga (treasure) that embodies the identity and values of Māori.

In the past, te reo Māori was discouraged and even prevented from being spoken in New Zealand. In more recent times however, promotion of the language has grown such that it is experiencing somewhat of a resurgence. Today, you’ll frequently hear and see the language in daily life. 

Learning even a little bit of the language when you are in New Zealand can go a long way toward showing respect and understanding for the Māori culture. Basic phrases like kia ora (hello), whānau (family), and mā te wā (see you later) are commonly used in conversation.   You’ll notice te reo in mainstream media, on social media, in schools and workplaces, so giving it a go will help you feel more connected to Kiwi life. 

There are many resources available to help you learn-from mobile apps to community classes and online courses.

You can find more information here.  We encourage you to give it a go! 

Tikanga
Māori culture is a rich tapestry of tikanga (protocols, traditions and customs) that are woven into everyday life of Māori, guiding how people interact and behave.  The word tikanga translates to "doing things the right way".   It’s about understanding and following cultural norms to be respectful and act appropriately. These guidelines help ensure that people interact in a way that honours and respects traditions.

Some examples of tikanga include:

  • Respect for the head: Avoid touching another person’s head without permission, as it is considered tapu (sacred).  

  • Table etiquette:  Like in many cultures, you should not sit on a table, especially those with food on them, as it is seen as disrespectful. Items like hats and bags should also be kept off tables.

  • Shoes:  Take your shoes off before entering a Māori meeting house or someone's home.

  • Haka: If a haka is performed in front of you, remain still and expressionless as a sign of respect.


The heart of Māori communities

A marae is a traditional Māori meeting place that serves as the heart of Māori community life. It's much more than just a building—it's a space where people gather for important cultural events, celebrations, and ceremonies like weddings, funerals, and pōwhiri (welcoming visitors).

Each marae is connected to a specific Māori iwi (tribe), hapū (sub-tribe) and whanau (family group), and it holds deep historical and spiritual significance. The main building on a marae, called the wharenui (meeting house), represents the ancestors of the people who belong to that marae. 

For Māori, the marae is a place to come together, share stories, uphold customs, and strengthen community ties.   

If you ever have the opportunity to be welcomed onto a marae, we strongly encourage you to embrace this unique and meaningful experience.

Genealogy and Identity
Whakapapa is the Māori concept of genealogy or family history, but it goes much deeper than just a family tree. It’s about understanding your connections to your ancestors, the land, and the wider world - for knowing who you are and where you come from.

It links individuals to their ancestors through bloodlines, as well as through the stories, values, and traditions passed down through generations. Knowing your whakapapa is a source of pride and identity, helping to maintain the connection between the past, present, and future.

The Spiritual Connection to Land
In te ao Māori, the whenua (land) holds deep spiritual significance. The land is not just a resource to be used; it’s a living entity and an ancestor, with which Māori share a reciprocal relationship. Māori view themselves as kaitiaki (guardians) of the land, responsible for its care and preservation for future generations.

As you explore New Zealand’s beautiful landscapes, you’ll begin to appreciate this deep connection to the land. It’s more than just stunning scenery; it’s a part of the country’s identity and soul.

Understanding and engaging with te ao Māori is key to fully experiencing life in Aotearoa New Zealand. It’s not just about learning the language or following customs; it’s about recognising the values and beliefs that shape the Māori worldview.   

Immerse yourself, learn, and experience the depth of this unique culture—you’ll find your time here more fulfilling and meaningful.

Ngā mihi nui ki a koutou katoa (Warm greetings to you all) as you embark on your journey of cultural discovery in New Zealand 

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Bridget is a New Zealander who has lived and worked as a diplomat in Singapore and India. After experiencing all facets of the relocation experience, she founded Mobile to work with private individuals moving to NZ and leading local and international businesses bringing in offshore talent.